ABOUT

Data is evidence.

We are marketers and technologists that build robust models to guide managers in their decisions. We believe in sound design, interpretability, and going out and getting the data if you don’t already have it.

We will define the question with you and work backward to the analysis it requires. We speak conjoint, forecasting, segmentation, attribution, targeting, customer lifetime value, random forests, naive bayes classifiers, regularized regression, applied probability models, hierarchical bayes, spatial autoregression – and more.

If you like what we have to offer, drop us a line.

Data is evidence.

We are marketers and technologists that build robust models to guide managers in their decisions. We believe in sound design, interpretability, and going out and getting the data if you don’t already have it.

We will define the question with you and work backwards to the analysis it requires. We speak conjoint, forecasting, segmentation, attribution, targeting, customer lifetime value, random forests, naive bayes classifiers, regularized regression, applied probability models, hierarchical bayes, spatial autoregression – and more.

If you like what we have to offer, drop us a line.

Data is evidence.

We are marketers and technologists that build robust models to guide managers in their decisions. We believe in sound design, interpretability, and going out and getting the data if you don’t already have it.

We will define the question with you and work backwards to the analysis it requires. We speak conjoint, forecasting, segmentation, attribution, targeting, customer lifetime value, random forests, naive bayes classifiers, regularized regression, applied probability models, hierarchical bayes, spatial autoregression – and more.

If you like what we have to offer, drop us a line.

Data is evidence.

We are marketers and technologists that build robust models to guide managers in their decisions. We believe in sound design, interpretability, and going out and getting the data if you don’t already have it.

We will define the question with you and work backward to the analysis it requires. We speak conjoint, forecasting, segmentation, attribution, targeting, customer lifetime value, random forests, naive bayes classifiers, regularized regression, applied probability models, hierarchical bayes, spatial autoregression – and more.

If you like what we have to offer, drop us a line.

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LEADERSHIP TEAM

LEADERSHIP TEAM

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Tom Vladeck // Managing Director // New York City

Tom studied marketing and statistics at Wharton, where he received his MBA. Prior to Wharton, he received a master’s degree from the London School of Economics, and studied math at Pomona College. He has produced quantitative models for multiple Fortune 500 brands, startups, and small- and medium-sized businesses (and, in a prior life, for global climate policy reports).

Much of Gradient’s work draws on the cutting-edge marketing research performed at Wharton by Tom’s advisors and mentors.

Tom Vladeck // Managing Director // New York City

Tom studied marketing and statistics at Wharton, where he received his MBA. Prior to Wharton, he received a master’s degree from the London School of Economics, and studied math at Pomona College. He has produced quantitative models for multiple Fortune 500 brands, startups, and small- and medium-sized businesses (and, in a prior life, for global climate policy reports).

Much of Gradient’s work draws on the cutting-edge marketing research performed at Wharton by Tom’s advisors and mentors.

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Kyle Block // Research Manager // Philadelphia

Kyle is a global market researcher with experience designing hundreds of population and consumer studies in more than three dozen international markets. His work has influenced global ad campaigns in emerging markets to help target the growing consumer class. His training and expertise lie at the intersection of understanding the behaviors of diverse and dynamic populations using a wide array of data and methodologies. Kyle, an aficionado of maps and spatial data, holds a MS in Spatial Analytics from the University of Pennsylvania and studied International Relations and Spanish at Claremont McKenna College.

Kyle Block // Research Manager // Philadelphia

Kyle is a global market researcher with experience designing hundreds of population and consumer studies in more than three dozen international markets. His work has influenced global ad campaigns in emerging markets to help target the growing consumer class. His training and expertise lie at the intersection of understanding the behaviors of diverse and dynamic populations using a wide array of data and methodologies. Kyle, an aficionado of maps and spatial data, holds a MS in Spatial Analytics from the University of Pennsylvania and studied International Relations and Spanish at Claremont McKenna College.

Kyle Block // Research Manager // Philadelphia

Kyle is a global market researcher with experience designing hundreds of population and consumer studies in more than three dozen international markets. His work has influenced global ad campaigns in emerging markets to help target the growing consumer class. His training and expertise lie at the intersection of understanding the behaviors of diverse and dynamic populations using a wide array of data and methodologies. Kyle, an aficionado of maps and spatial data, holds a MS in Spatial Analytics from the University of Pennsylvania and studied International Relations and Spanish at Claremont McKenna College.

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Marcin Kosiński // Statistician // Warsaw, Poland

Marcin has a master's degree in Mathematical Statistics and Data Analysis. Previous experience in the field of large-scale online learning and various approaches to personalized news article recommendation. Co-organizer of the Warsaw R Users meetups and Why R? conferences. Loves developing R packages and survival analysis models. He worked as a subject matter expert at Data Crunchers Online R Course. Responsible for testing and maintaining new technologies.

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Stefan Musch // Quantitative Analyst // 's Hertogenbosch, Netherlands

Stefan holds a master’s degree in Marketing and Management from Tilburg University, where he quickly distinguished himself as a marketing data analyst. Building upon his newfound love for data analysis he followed a business analytics & data science traineeship, where he learned state-of-the-art marketing science methods. Many marketing managers have been guided by his ability to succinctly translate advanced analyses to straightforward and easy-to-implement recommendations.

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ABOUT

We are marketers and technologists that build robust models to guide managers in their decisions. We believe in sound design, interpretability, and going out and getting the data if you don’t already have it.

ABOUT

We are marketers and technologists that build robust models to guide managers in their decisions. We believe in sound design, interpretability, and going out and getting the data if you don’t already have it.

ABOUT

We are marketers and technologists that build robust models to guide managers in their decisions. We believe in sound design, interpretability, and going out and getting the data if you don’t already have it.

ABOUT

We are marketers and technologists that build robust models to guide managers in their decisions. We believe in sound design, interpretability, and going out and getting the data if you don’t already have it.

ABOUT

We are marketers and technologists that build robust models to guide managers in their decisions. We believe in sound design, interpretability, and going out and getting the data if you don’t already have it.

COPYRIGHT GRADIENT METRICS 2018

COPYRIGHT GRADIENT METRICS 2018