Intuition alone is never enough.

We are marketers and technologists that build robust models to guide managers in their decisions.

Intuition alone is never enough.

We are marketers and technologists that build robust models to guide managers in their decisions.

Intuition alone is never enough.

We are marketers and technologists that build robust models to guide managers in their decisions.

Intuition alone is never enough.

We are marketers  and technologists  that build robust models to guide managers in their decisions.

Intuition alone is never enough.

We are marketers  and technologists  that build robust models to guide managers in their decisions.

How we solve critical problems with the world’s top brands and companies.

How we solve critical problems with the world’s top brands and companies.

How we solve critical problems with the world’s top brands and companies.

How we solve critical problems with the world’s top brands and companies.

How we solve critical problems with the world’s top brands and companies.

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SURVEY DATA COLLECTION

SURVEY DATA COLLECTION

SURVEY DATA COLLECTION

SURVEY DATA COLLECTION

Survey Data Collection

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BRAND TRACKING

BRAND TRACKING

BRAND TRACKING

BRAND TRACKING

Brand Tracking

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DECISION FUNNEL ANALYSIS

DECISION FUNNEL ANALYSIS

DECISION FUNNEL ANALYSIS

DECISION FUNNEL ANALYSIS

Decision Funnel Analysis

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CUSTOMER LIFETIME VALUE (CLV/LTV)

CUSTOMER LIFETIME VALUE (CLV/LTV)

CUSTOMER LIFETIME VALUE (CLV/LTV)

CUSTOMER LIFETIME VALUE (CLV/LTV)

Customer Lifetime Value (CLV/LTV)

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BRAND PERCEPTUAL MAPS

BRAND PERCEPTUAL MAPS

BRAND PERCEPTUAL MAPS

BRAND PERCEPTUAL MAPS

Brand Perceptual Maps

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CUSTOMER ATTRIBUTE SCORING

CUSTOMER ATTRIBUTE SCORING

CUSTOMER ATTRIBUTE SCORING

CUSTOMER ATTRIBUTE SCORING

Customer Attribute Scoring

CASE STUDY

Estimating A Product’s Impact On Customer Loyalty

CASE STUDY

Estimating A Product’s Impact On Customer Loyalty

CASE STUDY

Estimating A Product’s Impact On Customer Loyalty

Who We’ve Helped

Who We’ve Helped  

Who We’ve Helped

Who We’ve Helped

Who We’ve Helped

"The team at Gradient is top notch. They partnered closely with us to understand the intricacies and unique dimensions of our data science problem and they were able to generate some truly fascinating insights from our data."

"The team at Gradient are top notch. They partnered closely with us to understand the intricacies and unique dimensions of our data science problem and they were able to generate some truly fascinating insights from our data."

"The team at Gradient are top notch. They partnered closely with us to understand the intricacies and unique dimensions of our data science problem and they were able to generate some truly fascinating insights from our data."

"The team at Gradient are top notch. They partnered closely with us to understand the intricacies and unique dimensions of our data science problem and they were able to generate some truly fascinating insights from our data."

"The team at Gradient are top notch. They partnered closely with us to understand the intricacies and unique dimensions of our data science problem and they were able to generate some truly fascinating insights from our data."

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Latest Articles

Latest Articles

Latest Articles

Latest Articles

The Genesis of Gradient Metrics, LLC

At Gradient, we’re still inventing our story day by day, but a short chapter has already been written. We often discuss internally about our purpose and vision for the company, and we decided it became time to write down a few things about how we got to where we are today. Our history is core to our purpose, our values, and ultimately our operating principles.

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The Road To Detecting Metaphors – Part 1

Metaphors, which apply a concept from a source to a target, are a key component of how people construct ideas in their mind. We wanted to see if we could extract these ideas on a large scale and  build a taxonomy of conceptualizations around a single issue. We started with immigration.

Read More »

ABOUT

We are marketers and technologists that build robust models to guide managers in their decisions. We believe in sound design, interpretability, and going out and getting the data if you don’t already have it.

ABOUT

We are marketers and technologists that build robust models to guide managers in their decisions. We believe in sound design, interpretability, and going out and getting the data if you don’t already have it.

ABOUT

We are marketers and technologists that build robust models to guide managers in their decisions. We believe in sound design, interpretability, and going out and getting the data if you don’t already have it.

ABOUT

We are marketers and technologists that build robust models to guide managers in their decisions. We believe in sound design, interpretability, and going out and getting the data if you don’t already have it.

ABOUT

We are marketers and technologists that build robust models to guide managers in their decisions. We believe in sound design, interpretability, and going out and getting the data if you don’t already have it.

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Join Our Community

Join Our Community

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COPYRIGHT GRADIENT METRICS 2018

COPYRIGHT GRADIENT METRICS 2018