Always testing, and learning. A record of our findings, news, and updates.

Always testing, and learning. A record of our findings, news, and updates.

Always testing, and learning. A record of our findings, news and updates.

Always testing, and learning. A record of our findings, news and updates.

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LATEST BLOGS

A brief tour of Gradient’s global offices

As you read in Tom’s post last week, part of Gradient’s mission is to be a place where the smartest technical minds can do their best work. We firmly believe that intelligence does not respect borders and hire talented minds wherever they are in the world. Because we live in different time zones, walk on separate continents, speak multiple languages and navigate diverse political realities, we’re able to bring a dose of global perspective to our work.

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The Genesis of Gradient Metrics, LLC

At Gradient, we’re still inventing our story day by day, but a short chapter has already been written. We often discuss internally about our purpose and vision for the company, and we decided it became time to write down a few things about how we got to where we are today. Our history is core to our purpose, our values, and ultimately our operating principles.

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The Road To Detecting Metaphors – Part 1

Metaphors, which apply a concept from a source to a target, are a key component of how people construct ideas in their mind. We wanted to see if we could extract these ideas on a large scale and  build a taxonomy of conceptualizations around a single issue. We started with immigration.

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World Cup Analysis

The grandest sports tournament on Earth is here, and that can only mean one thing: predictive modeling! Our model predicted 13 of 16 of the final teams correctly. Read on to find our prediction on who will win the 2018 World Cup!

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Using recurrent neural networks to segment customers

Understanding consumer segments is key to any successful business. Analytically, segmentation involves clustering a dataset to find groups of similar customers. Traditional approaches are often limited to certain data structures. Breaking out of these restrictions has been one of our top priorities since starting the company.

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Multi-State Churn Analysis with a Subscription Product

Subscriptions are no longer just for newspapers. In this post we explore how we can leverage multi-state churn analysis so brand decision makers can focus their outreach and acquisition efforts toward customers that have a higher probability of remaining in an active state for a longer period of time.

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New York City in Timespace

What would a map of New York City look like if distances on the map represented time, instead of space? This is the question that came to me one day while staring at a subway map of the city.

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Feature Selection with the Boruta Algorithm

One of the most important steps in building a statistical model is deciding which data to include. With very large datasets and models that have a high computational cost, impressive efficiency can be realized by identifying the most (and least) useful features of a dataset prior to running a model.

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We are marketers and technologists that build robust models to guide managers in their decisions. We believe in sound design, interpretability, and going out and getting the data if you don’t already have it.

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We are marketers and technologists that build robust models to guide managers in their decisions. We believe in sound design, interpretability, and going out and getting the data if you don’t already have it.

ABOUT

We are marketers and technologists that build robust models to guide managers in their decisions. We believe in sound design, interpretability, and going out and getting the data if you don’t already have it.

ABOUT

We are marketers and technologists that build robust models to guide managers in their decisions. We believe in sound design, interpretability, and going out and getting the data if you don’t already have it.

ABOUT

We are marketers and technologists that build robust models to guide managers in their decisions. We believe in sound design, interpretability, and going out and getting the data if you don’t already have it.

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COPYRIGHT GRADIENT METRICS 2018

COPYRIGHT GRADIENT METRICS 2018