Every two weeks we send a snapshot of custom, humor-infused insights from Gradient’s data on consumers, brands, politics, and noteworthy cultural trends to over 6,000 readers. Take a stroll through our archive below, or see a list of all our past emails here.
When it comes to driving purchase and consideration rates, the taste, coolness, and affordability of plant-based milk are the most influential drivers.
Scientifically speaking, no Disney movie has more hits than The Lion King. America's favorite Disney songs are “Hakuna Matata” and “The Circle of Life.”
Although Peloton sales surged 178% as people replaced their gym memberships with home-training appliances, the brand is now suffering from its own success.
