- Society (55)
- politics (48)
- TrendSegments (39)
- COVID (34)
- Consumers (34)
- Culture (28)
- economy (22)
- lifestyle (22)
- Entertainment (17)
- Holiday (16)
- Tech (14)
- food (14)
- health & wellness (14)
- Brands (13)
- experiment (11)
- Education (10)
- Out There (10)
- Sports (9)
- retrospective (9)
- Gradient In The Wild (8)
- Business (7)
- Science (6)
- World (6)
- Relationships (5)
- criminal justice (5)
- music (5)
- Movies (4)
- environment (4)
- Employment (3)
- Leisure (3)
- MaxDiff (3)
- Seasonal (3)
- travel (3)
- Aging (2)
- Personality (2)
- Research & Development (2)
- conjoint (2)
- Family (1)
- Inside Gradient (1)
- List Experiment (1)
- message-testing (1)
- segmentation (1)
Are Santa's Cookies Tracked, Too?
- 2021/07/22
- by Brendon Ellis
A majority of Americans oppose the use of cookies and social media activity to generate more relevant ads (53% and 51%, respectively).
Read moreTesla Stock: Asset Bubble or Champagne Bubble?
- 2021/04/21
- by Catherine Wagner
Despite comprising a tiny portion of the US personal vehicle fleet today, 30% of Americans have considered purchasing an electric vehicle in the past two ...
Read moreThere's No Patch For This
- 2020/07/16
- by Brendon Ellis
Remember when your first born child took her first steps? Or the last conversation you had with your parents? You don’t, eh? You’re likely one of the 41% ...
Read more“Alexa, Play 'Trust Issues' by Cardi B”
- 2020/03/10
- by Kyle Block
Trust with data security among tech firms like amazon, google, Samsung and apple. Along with the government, banks and medical providers.
Read more