- Society (55)
- politics (48)
- TrendSegments (39)
- COVID (34)
- Consumers (34)
- Culture (28)
- economy (22)
- lifestyle (22)
- Entertainment (17)
- Holiday (16)
- Tech (14)
- food (14)
- health & wellness (14)
- Brands (13)
- experiment (11)
- Education (10)
- Out There (10)
- Sports (9)
- retrospective (9)
- Gradient In The Wild (8)
- Business (7)
- Science (6)
- World (6)
- Relationships (5)
- criminal justice (5)
- music (5)
- Movies (4)
- environment (4)
- Employment (3)
- Leisure (3)
- MaxDiff (3)
- Seasonal (3)
- travel (3)
- Aging (2)
- Personality (2)
- Research & Development (2)
- conjoint (2)
- Family (1)
- Inside Gradient (1)
- List Experiment (1)
- message-testing (1)
- segmentation (1)
A Partridge and a Fake Tree
- 2020/12/03
- by Brendon Ellis
It may be the holiday season, but 60% of Americans believe that Christmas decorations should not be put up until at least one plate of turkey leftovers ...
Read moreThanksgiving 2020: Giving Thanks it’s Nearly Over
- 2020/10/22
- by Kyle Block
Even one month out, 24% of Americans are still unsure how they plan to celebrate this year. Among those who do have plans, more than half will not be ...
Read moreThe Bare Necessities
- 2020/09/24
- by Brendon Ellis
More than one-quarter of Americans who were born after 1990 believe low-cost, rapid delivery services are an inalienable right.
Read moreA House Divided
- 2020/09/17
- by Nina Sabarre
Among 20 different home types common across America, the most preferred is the modest yet highly functional Farmhouse style.
Read moreCancel Me This
- 2020/08/27
- by Brendon Ellis
The debate about cancel culture is fierce, and a consensus seems distant and unlikely. In the meantime, it’s probably best to be respectful and treat ...
Read moreWake Up, Sheeple
- 2020/07/16
- by Kyle Block
The marketplace of conspiracy theories has no shortage of inventory nor customers these days -- which is to be expected when alternative facts and hoaxes ...
Read moreDefund and Protect
- 2020/07/16
- by Nina Sabarre
Without any explanation of what defunding entails, 44% of Americans support the concept. Among the half who were given an explanation, support for ...
Read moreTo Each Their Own
- 2020/07/02
- by Kyle Block
Uncued, men and women of America expressed shared enmity for Twitter, rating it the most disliked of all brands tested. But after its move to add ...
Read moreBrands Talk the Talk
- 2020/06/18
- by Kyle Block
There was a period when staying neutral was the safe option. But those days are as tired as the new normal. Is there a premium on taking a stance?
Read more