|
|
|
Copyright © Gradient Metrics 2024
- Society (55)
- politics (48)
- TrendSegments (39)
- COVID (34)
- Consumers (34)
- Culture (28)
- economy (22)
- lifestyle (22)
- Entertainment (17)
- Holiday (16)
- Tech (14)
- food (14)
- health & wellness (14)
- Brands (13)
- experiment (11)
- Education (10)
- Out There (10)
- Sports (9)
- retrospective (9)
- Gradient In The Wild (8)
- Business (7)
- Science (6)
- World (6)
- Relationships (5)
- criminal justice (5)
- music (5)
- Movies (4)
- environment (4)
- Employment (3)
- Leisure (3)
- MaxDiff (3)
- Seasonal (3)
- travel (3)
- Aging (2)
- Personality (2)
- Research & Development (2)
- conjoint (2)
- Family (1)
- Inside Gradient (1)
- List Experiment (1)
- message-testing (1)
- segmentation (1)
Talkin' Policy is the Best Policy
- 2023/06/21
- by Cory Manento
The most important message attribute (contributing to 33% share of convincingness) for both Democrats and Republicans is the policy discussed in the ad.
Read moreThings People Love: Being Corrected and Talking About Abortion
- 2023/05/03
- by Cory Manento
A big misperception? On average, Americans believe 51% of abortions occur in the first trimester; the actual proportion is 93%.
Read moreRE: FWD: Postponing Pierre's Retirement Party
- 2023/04/05
- by Brendon Ellis
Publicly 16% of Americans agree to ensure Social Security we must reduce benefits or increase the retirement age. 65% agree privately. List experiment.
Read moreBuild-a-President
- 2023/03/22
- by Kyle Block
Election 2024: Protecting a woman's right to abortion galvanizes Democrats. Republicans are focused on reducing inflation.
Read moreHaberdash-of-Patriotism
- 2023/03/22
- by Sarah Binns
Are you an Institutional Cheerleader, like 19% of voters? A Cynical Traditionalist (17%)? A Steal Stopper, like 29%? Take the quiz to find out.
Read moreUnsealing Our Debt Ceiling Fate
- 2023/02/01
- by Cory Manento
41% of Americans support raising the debt ceiling (60% of Democrats and 23% of Republicans), while 37% overall oppose the move and 23% are unsure.
Read moreDude, Where’s My Monthly Survival Payment?
- 2023/01/19
- by Cory Manento
Among those who support universal basic income (UBI), the median suggestion for monthly payments to Americans is $1,000.
Read moreWhy So Blue, Twitter Blue?
- 2022/12/07
- by Cory Manento
A slight majority (53%) of Americans who are aware of Musk’s takeover think it has been a good thing for Twitter so far.
Read moreScrewed! At the Midterms
- 2022/11/02
- by Cory Manento
64% of Americans think the 2022 midterm election is more important than the average one, 29% say it is about average, and 6% say it is less important.
Read more