Every two weeks we send a snapshot of custom, humor-infused insights from Gradient’s data on consumers, brands, politics, and noteworthy cultural trends to over 6,000 readers. Take a stroll through our archive below, or see a list of all our past emails here.
The 36% of Americans who agree that Zodiac signs determine a person's personality are more likely to believe a made-up horoscope accurately describes them.
Most Americans consider themselves dog people, but both dog and cat people over-index on openness to experiences compared to those with no furry allegiance
