Every two weeks we send a snapshot of custom, humor-infused insights from Gradient’s data on consumers, brands, politics, and noteworthy cultural trends to over 6,000 readers. Take a stroll through our archive below, or see a list of all our past emails here.
Most Americans consider themselves dog people, but both dog and cat people over-index on openness to experiences compared to those with no furry allegiance
One-third of Americans would not go to college given what they know today. Even among college-educated, 20% do not think a college degree is important.
