|
|
|
Copyright © Gradient Metrics 2024
- Society (55)
- politics (48)
- TrendSegments (39)
- COVID (34)
- Consumers (34)
- Culture (28)
- economy (22)
- lifestyle (22)
- Entertainment (17)
- Holiday (16)
- Tech (14)
- food (14)
- health & wellness (14)
- Brands (13)
- experiment (11)
- Education (10)
- Out There (10)
- Sports (9)
- retrospective (9)
- Gradient In The Wild (8)
- Business (7)
- Science (6)
- World (6)
- Relationships (5)
- criminal justice (5)
- music (5)
- Movies (4)
- environment (4)
- Employment (3)
- Leisure (3)
- MaxDiff (3)
- Seasonal (3)
- travel (3)
- Aging (2)
- Personality (2)
- Research & Development (2)
- conjoint (2)
- Family (1)
- Inside Gradient (1)
- List Experiment (1)
- message-testing (1)
- segmentation (1)
Cupid, the Non-Essential Worker
- 2021/02/11
- by Nina Sabarre
Despite 53% of Americans being married or in a domestic/civil partnership, riding solo is the most preferred way to spend this Valentine’s evening.
Read moreCandy Conundrum
- 2020/10/08
- by Kyle Block
Americans (and their sticky fingers) gravitate toward classic or filled chocolate (Reese's, Snickers, Hersheys, M&Ms, Twix bars) more than fruity candies ...
Read moreUdder Disappointment
- 2020/10/08
- by Brendon Ellis
The whole dairy industry, writ large, better prepare for more upheaval as 2 in 5 Americans are open to purchasing milk, ice cream, cheese, and yogurt ...
Read moreTake Me Out to the Food Court
- 2020/05/07
- by Brendon Ellis
What better way to whet sports fans’ appetite for the next opening day — whenever that is — than with a competition over the best concession munchies?
Read moreFarm to Formica
- 2020/04/24
- by Kyle Block
For starters (aka an appetizer) only 20% of Americans say the grocery items they need are always available.
Read more