- Society (55)
- politics (48)
- TrendSegments (39)
- COVID (34)
- Consumers (34)
- Culture (28)
- economy (22)
- lifestyle (22)
- Entertainment (17)
- Holiday (16)
- Tech (14)
- food (14)
- health & wellness (14)
- Brands (13)
- experiment (11)
- Education (10)
- Out There (10)
- Sports (9)
- retrospective (9)
- Gradient In The Wild (8)
- Business (7)
- Science (6)
- World (6)
- Relationships (5)
- criminal justice (5)
- music (5)
- Movies (4)
- environment (4)
- Employment (3)
- Leisure (3)
- MaxDiff (3)
- Seasonal (3)
- travel (3)
- Aging (2)
- Personality (2)
- Research & Development (2)
- conjoint (2)
- Family (1)
- Inside Gradient (1)
- List Experiment (1)
- message-testing (1)
- segmentation (1)
Concealed (Fear of) Carry
- 2023/07/26
- by Cory Manento
Republicans and independents are much more likely to privately admit that gun violence makes them feel unsafe than they are to admit it publicly.
Read moreWherefore Art Thou… Rome?
- 2023/07/26
- by Jordan Boeder
34% of Americans haven't traveled outside the U.S; 41% have visited 1-3 countries. Those well-traveled are more likely to think more highly of the US.
Read moreTrendSegments: Is That Still Mom’s Password?
- 2023/04/19
- by Brendon Ellis
More than half of adults (59%) currently mooch off someone else for one of the several services or subscriptions.
Read moreSize Matters: Debating Mobile and Desktop Devices
- 2023/03/08
- by Jordan Boeder
For visual entertainment, Americans prefer computers over mobile. Cell phones are preferred for audio-based entertainment and dating. MaxDiff experiment.
Read moreAll Aboard the Trauma Train
- 2023/02/01
- by Jordan Boeder
Gen Z (54%) and Millennials (50%) are more willing to accept trauma from everyday experiences as legitimate trauma compared to Boomers (30%) and Gen Xers ...
Read moreTrendSegments: To Kill a Gatsby or Catch Him in the Rye in 1984
- 2023/02/01
- by Sarah Binns
To Kill a Mockingbird by Harper Lee ranks highest among American adults; respondents selected the novel 149% more than the average book as their favorite. ...
Read moreTrendSegments: Cheese, Yum; Cake, Yum; Cheesecake, Double Yum
- 2023/01/19
- by Jordan Boeder
We use our favorite MaxDiff experiment to determine which desserts Americans like best and least. Cheescake is the winner!
Read moreSome People Call it Football, Others Call it Potential-Death-Ball
- 2023/01/11
- by Jordan Boeder
Americans agree football is a dangerous sport where any player risks potentially fatal injury. Yet, only 7% of people believe the sport should be banned.
Read moreTrendSegments: The Good, The Bad, and Even the Ugly
- 2022/12/21
- by Brendon Ellis
People are more likely to make tradeoff decisions based on what they don’t want (57%) than what they do want (43%).
Read more