Every two weeks we send a snapshot of custom, humor-infused insights from Gradient’s data on consumers, brands, politics, and noteworthy cultural trends to over 6,000 readers. Take a stroll through our archive below, or see a list of all our past emails here.
For Americans, the three main culprits of inflation are excess government spending, the COVID-19 pandemic, and the Russia-Ukraine war. MaxDiff experiment.
Each month, less than half of American adults (44%) spend $50 or less on clothing, but the top 10% of spenders shell out more than six times that amount.
Tom Hanks is the best celebrity presidential option. Hanks carries 83% of the vote share, on average, when matched up against another random celebrity. ...
We asked respondents to find countries on a map. They performed poorly, with only 12% correctly identifying the Netherlands or Taiwan and 17% locating ...
Even after the Supreme Court overturning Roe v. Wade, inflation is 230% more important to Americans than abortion in deciding who to vote for in November.
