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TrendSegments: The Good, The Bad, and Even the Ugly
- 2022/12/21
- by Brendon Ellis
People are more likely to make tradeoff decisions based on what they don’t want (57%) than what they do want (43%).
Read more2022: ICYMITE (In Case You Missed It: Trendlines Edition)
- 2022/12/21
- by Sarah Binns
What happened in 2022? If you don’t remember (or you’re still screaming into the void), Trendlines can help.
Read moreAre Men Merely Steak-Eating, Whiskey-Drinking Woodworkers?
- 2022/12/07
- by Jordan Boeder
Masculinity is most strongly associated with woodworking, trucks, and weight lifting. Femininity is largely connected to ballet, the color pink, and ...
Read moreWhy So Blue, Twitter Blue?
- 2022/12/07
- by Cory Manento
A slight majority (53%) of Americans who are aware of Musk’s takeover think it has been a good thing for Twitter so far.
Read moreTrendSegments: Battle of the Band (Name)s
- 2022/12/07
- by Jordan Boeder
Americans voted The Rolling Stones as the best band name, followed by the Beatles, and Earth, Wind, and Fire. Sure, Jan.
Read moreCalifornia Dreamin’: Boom or Bust
- 2022/11/16
- by Jordan Boeder
More Americans (16%) chose California as the best destination for food than any other state in the union.
Read moreFoosball Is the Devil
- 2022/11/16
- by Brendon Ellis
Regardless of what Americans know about Qatar, more than half of sports viewers don’t expect they’ll watch any World Cup matches.
Read moreTrendSegments: Tales from the Trunk
- 2022/11/16
- by Kyle Block
We adopted a baby elephant from the Sheldrick Wildlife Trust on our Gradient reunion in Kenya.
Read moreScrewed! At the Midterms
- 2022/11/02
- by Cory Manento
64% of Americans think the 2022 midterm election is more important than the average one, 29% say it is about average, and 6% say it is less important.
Read more