- Society (55)
- politics (48)
- TrendSegments (39)
- COVID (34)
- Consumers (34)
- Culture (28)
- economy (22)
- lifestyle (22)
- Entertainment (17)
- Holiday (16)
- Tech (14)
- food (14)
- health & wellness (14)
- Brands (13)
- experiment (11)
- Education (10)
- Out There (10)
- Sports (9)
- retrospective (9)
- Gradient In The Wild (8)
- Business (7)
- Science (6)
- World (6)
- Relationships (5)
- criminal justice (5)
- music (5)
- Movies (4)
- environment (4)
- Employment (3)
- Leisure (3)
- MaxDiff (3)
- Seasonal (3)
- travel (3)
- Aging (2)
- Personality (2)
- Research & Development (2)
- conjoint (2)
- Family (1)
- Inside Gradient (1)
- List Experiment (1)
- message-testing (1)
- segmentation (1)
Self-Driving Cars: Ethical robots in disguise
- 2021/11/18
- by Jordan Boeder
Self-driving cars need ethics, too. If there's more than a 20% chance of killing a pedestrian, Americans prefer their car swerve and risk their own death.
Read moreSanta Claus Might Be Coming to Town
- 2021/11/03
- by Brendon Ellis
Supply chain delays have some spooked – 61% of shoppers are somewhat or very concerned the delays will negatively impact holiday shopping.
Read moreTrendSegments: The Rise of the Reboots
- 2021/11/03
- by Jordan Boeder
Americans love sequels, prequels, and reboots! Well, not all sequels and reboots.
Read morePut Universal Health Care on Elon's Tab
- 2021/11/03
- by Cory Manento
Americans are IN on universal health care and suitable housing for the elderly and homeless, and OUT on universal pre-K and paid parental/medical leave.
Read moreTrendSegments: So... Do You Come Here Often?
- 2021/10/20
- by Cory Manento
What, exactly, does it mean when mom says it wouldn’t kill you to call once in a while, or when your significant other accuses you of constantly snoring?
Read moreDawn of the Tread(mill)
- 2021/10/20
- by Jordan Boeder
The most common reason Americans don't like to work out? They simply do not enjoy physical activity (33%).
Read moreTrans-itioning Mindsets
- 2021/10/20
- by Jordan Boeder
The country is deeply divided on the topic of gender transition: 49% of Americans believe that medical gender transitions should be allowed.
Read moreHalloween Party or Just You and a Smartie?
- 2021/10/20
- by Cory Manento
49% of adults plan on eating candy on Halloween. Among those who are handing out candy this year, 34% say they’ll be giving out full-sized candy bars.
Read moreGhosting is a Real Problem
- 2021/10/06
- by Cory Manento
Forty-five percent of Americans believe in ghosts, but those with lower educational attainment are significantly more likely to believe.
Read more