Every two weeks we send a snapshot of custom, humor-infused insights from Gradient’s data on consumers, brands, politics, and noteworthy cultural trends to over 6,000 readers. Take a stroll through our archive below, or see a list of all our past emails here.
Americans may be less thrill-seeking than they are thrill-take-it-if-the-opportunity arises. 64% have ridden roller coasters but just 3% have hang-glided.
When describing someone of Latin American origin or descent, 75% of Americans never use the term Latinx. And 20% include pronouns in their email signature.
Eighty-percent are at least a little bit afraid, but those who received the J&J vaccine are significantly more afraid than all other vaccine recipients.
The 36% of Americans who agree that Zodiac signs determine a person's personality are more likely to believe a made-up horoscope accurately describes them.
What really gets American workers out of bed and on the clock is having good compensation, flexibility in where they work, and a robust benefits package.
