Which of my brand attributes drive sales? What product features do my customers demand? When organizations approach us with these questions, we use a suite of research methodologies to surface the answers. Read more below about the methodologies Gradient uses and how quantitative research can provide clarity for your business needs.
Does your organization have a strategy question that requires clarity? Gradient can help.
An introduction to how Gradient uses private opinion research methodologies (i.e. list experiment or conjoint analysis) to improve upon standard polling. ...
Gradient presents a method for analyzing and interpreting list experiment results, and what these results look like in a private opinion case study. ...
Delve into essential categories of brand metrics and KPIs. We cover external analytics collected via survey methodologies, rather than consumer metrics. ...
Got CLV? Customer lifetime value (CLV) quantifies the total revenue you can expect from a customer throughout their entire relationship with your business.
What does a mindset/attitudinal segmentation do? Use customer segmentation to uncover customer insights: values, brand perception, lifestyle preferences. ...
