Which of my brand attributes drive sales? What product features do my customers demand? When organizations approach us with these questions, we use a suite of research methodologies to surface the answers. Read more below about the methodologies Gradient uses and how quantitative research can provide clarity for your business needs.
Does your organization have a strategy question that requires clarity? Gradient can help.
Got CLV? Customer lifetime value (CLV) quantifies the total revenue you can expect from a customer throughout their entire relationship with your business.
Conjoint analysis can be used by marketers to optimize product design based on consumer preferences. How do you create a conjoint analysis? Here's a how ...
What does a mindset/attitudinal segmentation do? Use customer segmentation to uncover customer insights: values, brand perception, lifestyle preferences. ...
