- Consumers (7)
- Brands (6)
- customer segmentation (4)
- Brand Metrics (3)
- Consumer Preferences (3)
- List Experiment (3)
- Market Sizing (3)
- Private Opinion Research (3)
- SAM Analysis (3)
- TAM Analysis (3)
- Attitudinal segmentation (2)
- Conjoint Analysis (2)
- MaxDiff Analysis (2)
- SOM Analysis (2)
- targeting (2)
- Brand Perception (1)
- CLV (1)
- Conjoint Model (1)
- Discrete Choice Experiment (1)
- Marketing Strategy (1)
- MaxDiff Example (1)
- MaxDiff Survey (1)
- Open Source (1)
- Product Attributes (1)
- Product Design (1)
- Purchase Rate (1)
- Sale Driver Analysis (1)
- Sales Funnel (1)
- aws.s3 (1)
- cloudfs (1)
- customer lifetime value (1)
- googlesheets4 (1)
- segmentation (1)
Stefan Musch
Stefan holds a master’s degree in Marketing and Management from Tilburg University. After Tilburg, Stefan went into industry where he applied state-of-the-art marketing science methods to business challenges. Stefan partners with client teams to translate advanced analysis to easy-to-implement recommendations, guiding managers along the way.
Recent Posts
Simplify Cloud Storage in R with cloudfs: A Game-Changer for Data Analysis Projects
- 2023/10/09
- by Stefan Musch
Developed by Gradient, the cloudfs R package offers a unified interface for handling cloud storage with ease, supporting both Google Drive and Amazon S3.
Read moreMaximizing Growth: Harnessing Customer Lifetime Value for Your Business
- 2023/09/26
- by Stefan Musch
Got CLV? Customer lifetime value (CLV) quantifies the total revenue you can expect from a customer throughout their entire relationship with your business.
Read more