Which of my brand attributes drive sales? What product features do my customers demand? When organizations approach us with these questions, we use a suite of research methodologies to surface the answers. Read more below about the methodologies Gradient uses and how quantitative research can provide clarity for your business needs.
Does your organization have a strategy question that requires clarity? Gradient can help.
Jordan received his master’s degree and Ph.D. in Developmental Psychology from Claremont Graduate University. After receiving his Ph.D., he worked as a Post-Doctoral researcher at the University of Zurich where he honed his skills in Bayesian data analysis. Jordan uses his years of teaching experience to help distill complex research findings into simple insights.
Delve into critical business strategy with different market sizing approaches: Bottom-up, top-down, value theory approach, and market share approach. ...
Delve into essential categories of brand metrics and KPIs. We cover external analytics collected via survey methodologies, rather than consumer metrics. ...
What does a mindset/attitudinal segmentation do? Use customer segmentation to uncover customer insights: values, brand perception, lifestyle preferences. ...
