- Consumers (7)
- Brands (6)
- customer segmentation (4)
- Brand Metrics (3)
- Consumer Preferences (3)
- List Experiment (3)
- Market Sizing (3)
- Private Opinion Research (3)
- SAM Analysis (3)
- TAM Analysis (3)
- Attitudinal segmentation (2)
- Conjoint Analysis (2)
- MaxDiff Analysis (2)
- SOM Analysis (2)
- targeting (2)
- Brand Perception (1)
- CLV (1)
- Conjoint Model (1)
- Discrete Choice Experiment (1)
- Marketing Strategy (1)
- MaxDiff Example (1)
- MaxDiff Survey (1)
- Open Source (1)
- Product Attributes (1)
- Product Design (1)
- Purchase Rate (1)
- Sale Driver Analysis (1)
- Sales Funnel (1)
- aws.s3 (1)
- cloudfs (1)
- customer lifetime value (1)
- googlesheets4 (1)
- segmentation (1)
Cory Manento
Cory holds a master’s degree and PhD in Political Science from Brown University, specializing in experimental survey research on voter attitudes, behavior, and electoral preferences. Coming from a background in which success is achieved through rigorous causal inference and sharp research design, Cory thrives on translating client needs into testable questions that yield actionable results.
Recent Posts
Why a Mindset Segmentation Outperforms a Demographic Segmentation
- 2023/09/27
- by Cory Manento
When it comes to customer segmentation, mindset-based segmentation delves deep into consumer behavior, focusing on attitudes, values, and motivations.
Read moreHow to Use Customer Segmentation for Sales Growth
- 2023/07/13
- by Cory Manento
How can a customer segmentation help marketing strategy or drive sales growth? This is an overview of mindset segmentation for marketing purposes.
Read more