Which of my brand attributes drive sales? What product features do my customers demand? When organizations approach us with these questions, we use a suite of research methodologies to surface the answers. Read more below about the methodologies Gradient uses and how quantitative research can provide clarity for your business needs.
Does your organization have a strategy question that requires clarity? Gradient can help.
Ashley received her Ph.D. from the University of Minnesota where she studied American Politics and Political Methodology with a minor in Political Psychology. Her teaching experience and research expertise on survey measurement, dimensional analysis, and causal inference helps clients gain reliable insights into various groups’ political and social attitudes.
Median voter theory relies on flawed assumptions: True Independents are just 10% of voters, less informed, and less likely to vote. Time for a rethink.
