Which of my brand attributes drive sales? What product features do my customers demand? When organizations approach us with these questions, we use a suite of research methodologies to surface the answers. Read more below about the methodologies Gradient uses and how quantitative research can provide clarity for your business needs.
Does your organization have a strategy question that requires clarity? Gradient can help.
Median voter theory relies on flawed assumptions: True Independents are just 10% of voters, less informed, and less likely to vote. Time for a rethink.
An introduction to how Gradient uses private opinion research methodologies (i.e. list experiment or conjoint analysis) to improve upon standard polling. ...
Gradient presents a method for analyzing and interpreting list experiment results, and what these results look like in a private opinion case study. ...
Delve into critical business strategy with different market sizing approaches: Bottom-up, top-down, value theory approach, and market share approach. ...
Delve into essential categories of brand metrics and KPIs. We cover external analytics collected via survey methodologies, rather than consumer metrics. ...
