Gradient is a team of data scientists, programmers, and researchers driven by statistics and grounded in stories.
We're your insights partner
We help our clients succeed by bringing together traditional market research and data science to build models that serve them.
Data doesn’t have to be scary
We build models and structure analyses to address your unique needs. At every step along the way, we organize data in smart, simple ways so you can take action.
Hypothesize & Plan
We partner with you from the very beginning to identify what needs to be done and plan our way forward.
Data & Modeling
Next, we collect data and build statistical models to provide the necessary intelligence for success.
Synthesize & Take Action
Last, we summarize the findings and build out recommendations for testing and learning.
Curious about our work? 
Mike Nallan, Senior Director Insights & Analytics at Morning Brew
"I have one word to describe collaborating with Gradient on our latest research project: Refreshing. Not only did their team help us execute the research in ways we weren't thinking about internally, they came to every session we had with enthusiasm, fresh ideas and proactive insights to share with us. That's not something you typically get with 'traditional' market research partners. I couldn't recommend working with them more. A breath of fresh air, and an incredible extension of any internal market research or marketing team."
Parisa Rouhani, Co-Founder & Sr. Vice President at Populace
"Gradient is a great firm to work with. We collaborate with them for all of our analytic work, and even use them to re-run analyses that other firms have done for us because they have earned our complete trust. We think of the Gradient team as an extension of our own — they are knowledgeable, thoughtful, flexible, honest, and an overall pleasure to work with."
Michael Kaminsky, Data Science Director at Harry's
"The team at Gradient is top notch. They partnered closely with us to understand the intricacies and unique dimensions of our data science problem and they were able to generate some truly fascinating insights from our data."
Nate Lubin, Former Director of the Office of Digital Strategy at the Obama Administration
"Gradient lives at the bleeding edge of market research, data science, and technology. They are not afraid to push the envelope of data collection and analysis methods. It’s a thrill to see the Gradient team roll up their sleeves to craft a sharp analysis for a rapidly approaching press deadline. If you need a no nonsense research partner, Gradient is exactly that. "
April Huff, Vice President, Research & Insights at Media.Monks
"Gradient is our favorite partner to work with. They help us craft approaches that answer our clients’ most complicated market research questions and are able to adapt when projects shift. The Gradient team are great partners in helping us visualize and explain complex research findings that are easy for our clients to understand and make data-driven decisions."
GianKarlo Casimiro, VP Ecommerce at Orthofeet
"The Gradient team gave us a deep understanding of our customers through a robust analysis of our database. The insights validated our marketing strategy and enabled investments to continue growing. Their model’s not only accurate but also transparent, giving us confidence in the data. They’re sharp, extremely easy to work with, and fast. We recommend Gradient for any of your analytics needs."
Who we’ve partnered with
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