SURVEY DATA COLLECTION 

SURVEY DATA COLLECTION 

SURVEY DATA COLLECTION 

SURVEY DATA COLLECTION 

SURVEY DATA COLLECTION 

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When to Use It: 

You want to test hypotheses or collect landscape information about a specific audience, where the data does not yet exist.


What It Tells You: 

  • Attitudes and opinions on a set of issues
  • Favorability towards certain organizations/brands/people
  • Existing perceptions of brands, issues, etc.
  • Common Behaviors

 

Common Data Sets: 

Always survey data, of course! Survey instruments are designed by Gradient, and we work with trusted partners and sample providers to program the survey and collect reliable data from the target audience.

Example Statistical Methods: 

  • Crosstabs
  • Hypothesis testing (ANOVA, t-test, chi-squared, etc.)
  • Factor analysis 

USE CASES

USE CASES

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Refreshing a Global Employer’s Value Proposition to Recruits

Refreshing a Global Employer’s Value Proposition to Recruits

ABOUT

We are marketers and technologists that build robust models to guide managers in their decisions. We believe in sound design, interpretability, and going out and getting the data if you don’t already have it.

ABOUT

We are marketers and technologists that build robust models to guide managers in their decisions. We believe in sound design, interpretability, and going out and getting the data if you don’t already have it.

ABOUT

We are marketers and technologists that build robust models to guide managers in their decisions. We believe in sound design, interpretability, and going out and getting the data if you don’t already have it.

ABOUT

We are marketers and technologists that build robust models to guide managers in their decisions. We believe in sound design, interpretability, and going out and getting the data if you don’t already have it.

ABOUT

We are marketers and technologists that build robust models to guide managers in their decisions. We believe in sound design, interpretability, and going out and getting the data if you don’t already have it.

Join Our Community

Join Our Community

Join Our Community

Join Our Community

COPYRIGHT GRADIENT METRICS 2018

COPYRIGHT GRADIENT METRICS 2018