Survey-Based / Discrete Choice Experiments

Survey-Based / Discrete Choice Experiments

Survey-Based / Discrete Choice Experiments

Survey-Based / Discrete Choice Experiments

Survey-Based / Discrete Choice Experiments

TAG: METHOD

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When to Use It: 

You want to test a range of possible hypothetical scenarios on customers in settings that you cannot test in the field. Conjoint and Max-diff fall under this umbrella.

What It Tells You: 

What factors lead to desired consumer choices, e.g:

  • Price sensitivity
  • Which potential product features are most promising
  • Which ways of describing a product are most appealing

 

Common Data Sets: 

Carefully designed survey instrument.

 

Statistical Methods: 

  • Conjoint
  • Max-diff
  • Algorithmic experimental design
  • Multinomial logistic regression

 

USE CASES

USE CASES

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Developing A Go-to-market Strategy For New Markets For A Startup Health Insurer