TAG: METHOD
You want to test a range of possible hypothetical scenarios on customers in settings that you cannot test in the field. Conjoint and Max-diff fall under this umbrella.
What It Tells You:
What factors lead to desired consumer choices, e.g:
Common Data Sets:
Carefully designed survey instrument.
Statistical Methods:
Developing A Go-to-market Strategy For New Markets For A Startup Health Insurer
Related Methods
Survey Data Collection