Identifying Employee Types To Inform Internal Product Development
Identifying Employee Types To Inform Internal Product Development
Identifying Employee Types To Inform Internal Product Development
Nike Case Study

TYPE: B2C / INTERNAL HR
YEAR: 2017

KEYWORDS: Custom Survey Instrument, Human Resources, Organizational Effectiveness, Product Design, Clustering, Segmentation

TYPE: B2C / INTERNAL HR
YEAR: 2017

KEYWORDS: Custom Survey Instrument, Human Resources, Organizational Effectiveness, Product Design, Clustering, Segmentation

TYPE: B2C / INTERNAL HR
YEAR: 2017

KEYWORDS: Custom Survey Instrument, Human Resources, Organizational Effectiveness, Product Design, Clustering, Segmentation

SUMMARY:

Our client — a large apparel brand — has a large design team that uses a wide range of tooling — from pencil & paper to state-of-the-art CAD models. They are in the midst of a long-range plan to develop an integrated toolset for their design team and needed to understand their employees’ existing practices to form a baseline for their product development. Gradient designed and executed an internal employee segmentation that surfaced a wide range of existing practices and informed their approach.

ASK:

Gradient was asked to develop an internal survey to field to our client’s design community — covering apparel, material, color designers, etc. — to identify different segments, and the mindsets and behaviors that systematically differed among these groups.

METHODOLOGY:

Gradient conducted interviews with several designers to develop a custom survey instrument, which we programmed and designed to be visually appealing. We managed the internal fielding and data collection. We used a clustering solution to identify latent segments which we profiled — identifying the major differences between them (how they approached their job, how they liked to work, what tooling they used, etc.) 

RESULTS: 

Gradient presented our analyses in person and disseminated them with a highly-polished “leave behind” deck that summarized the project’s findings. The project led to a re-prioritization of their product roadmap as well as an internal effort to improve their organizational effectiveness.

SUMMARY:

Our client — a large apparel brand — has a large design team that uses a wide range of tooling — from pencil & paper to state-of-the art CAD models. They are in the midst of a long-range plan to develop an integrated toolset for their design team, and needed to understand their employees’ existing practices to form a baseline for their product development. Gradient designed and executed an internal employee segmentation that surfaced a wide range of existing practices and informed their approach.

ASK:

Gradient was asked to develop an internal survey to field to our client’s design community — covering apparel, material, color designers, etc. — to identify different segments, and the mindsets and behaviors that systematically differed among these groups.

METHODOLOGY:

Gradient conducted interviews with several designers to develop a custom survey instrument, which we programmed and designed to be visually appealing. We managed the internal fielding and data collection. We used a clustering solution to identify latent segments which we profiled — identifying the major differences between them (how they approached their job, how they liked to work, what tooling they used, etc.)


RESULTS: 

Gradient presented our analyses in person and dissemmiated them with a highly-polished “leave behind” deck that summarized the project’s findings. The project led to a re-prioritization of their product roadmap as well as an internal effort to improve their organizational effectiveness.

SUMMARY:

Our client — a large apparel brand — has a large design team that uses a wide range of tooling — from pencil & paper to state-of-the art CAD models. They are in the midst of a long-range plan to develop an integrated toolset for their design team, and needed to understand their employees’ existing practices to form a baseline for their product development. Gradient designed and executed an internal employee segmentation that surfaced a wide range of existing practices and informed their approach.

ASK:

Gradient was asked to develop an internal survey to field to our client’s design community — covering apparel, material, color designers, etc. — to identify different segments, and the mindsets and behaviors that systematically differed among these groups.

METHODOLOGY:

Gradient conducted interviews with several designers to develop a custom survey instrument, which we programmed and designed to be visually appealing. We managed the internal fielding and data collection. We used a clustering solution to identify latent segments which we profiled — identifying the major differences between them (how they approached their job, how they liked to work, what tooling they used, etc.)


RESULTS: 

Gradient presented our analyses in person and dissemmiated them with a highly-polished “leave behind” deck that summarized the project’s findings. The project led to a re-prioritization of their product roadmap as well as an internal effort to improve their organizational effectiveness.

ABOUT

We are marketers and technologists that build robust models to guide managers in their decisions. We believe in sound design, interpretability, and going out and getting the data if you don’t already have it.

ABOUT

We are marketers and technologists that build robust models to guide managers in their decisions. We believe in sound design, interpretability, and going out and getting the data if you don’t already have it.

ABOUT

We are marketers and technologists that build robust models to guide managers in their decisions. We believe in sound design, interpretability, and going out and getting the data if you don’t already have it.

ABOUT

We are marketers and technologists that build robust models to guide managers in their decisions. We believe in sound design, interpretability, and going out and getting the data if you don’t already have it.

ABOUT

We are marketers and technologists that build robust models to guide managers in their decisions. We believe in sound design, interpretability, and going out and getting the data if you don’t already have it.

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COPYRIGHT GRADIENT METRICS 2018

COPYRIGHT GRADIENT METRICS 2018