Predictive Models

Predictive Models

Predictive Models

Predictive Models

TAG: METHOD

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When to Use It: 

You want to know what a customer is going to do next - whether or not they will purchase a product, click on an ad, cancel a subscription, repay their loan, vote for a candidate, or more.


What It Tells You: 

  • Which customer characteristics drives future decisions
  • Scores for each customer

Common Data Sets: 

CRM/transactional and survey data, but typically requires transactional data.

Example Statistical Methods: 

Various advanced machine learning models, including:

  • Random forests
  • Neural networks
  • Logistic regression
  • Support vector machines

 

ABOUT

We are marketers and technologists that build robust models to guide managers in their decisions. We believe in sound design, interpretability, and going out and getting the data if you don’t already have it.

ABOUT

We are marketers and technologists that build robust models to guide managers in their decisions. We believe in sound design, interpretability, and going out and getting the data if you don’t already have it.

ABOUT

We are marketers and technologists that build robust models to guide managers in their decisions. We believe in sound design, interpretability, and going out and getting the data if you don’t already have it.

ABOUT

We are marketers and technologists that build robust models to guide managers in their decisions. We believe in sound design, interpretability, and going out and getting the data if you don’t already have it.

ABOUT

We are marketers and technologists that build robust models to guide managers in their decisions. We believe in sound design, interpretability, and going out and getting the data if you don’t already have it.

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COPYRIGHT GRADIENT METRICS 2018

COPYRIGHT GRADIENT METRICS 2018