Customer Lifetime Value (CLV/LTV)

Customer Lifetime Value (CLV/LTV)

Customer Lifetime Value (CLV/LTV)

Customer Lifetime Value (CLV/LTV)

Customer Lifetime Value (CLV/LTV)

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When to Use It: 

You want to understand how much your average customer is worth over their lifetime, and how much each individual customer is likely to be worth over their lifetime

What It Tells You: 

  • How much to pay to acquire a user
  • How much your most and least valuable customers are worth
  • How to find more of your most valuable customers
  • The equity value of your current customer base
  • An estimated LTV for each customer in your database

Common Data Sets: 

Typically done with transactional data, but we are able to use survey-based techniques that perform exceptionally well if this is not possible.

Example Statistical Methods: 

Advanced marketing-science models designed to work with customer behavioral datasets — commonly called “Buy til you die” models.

  • Beta-geometric/Beta-binomial
  • Pareto/NBD
  • Beta-geometric/NBD

USE CASES

USE CASES

USE CASES

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Estimating A Product’s Impact On Customer Loyalty

Estimating A Product’s Impact On Customer Loyalty

ABOUT

We are marketers and technologists that build robust models to guide managers in their decisions. We believe in sound design, interpretability, and going out and getting the data if you don’t already have it.

ABOUT

We are marketers and technologists that build robust models to guide managers in their decisions. We believe in sound design, interpretability, and going out and getting the data if you don’t already have it.

ABOUT

We are marketers and technologists that build robust models to guide managers in their decisions. We believe in sound design, interpretability, and going out and getting the data if you don’t already have it.

ABOUT

We are marketers and technologists that build robust models to guide managers in their decisions. We believe in sound design, interpretability, and going out and getting the data if you don’t already have it.

ABOUT

We are marketers and technologists that build robust models to guide managers in their decisions. We believe in sound design, interpretability, and going out and getting the data if you don’t already have it.

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COPYRIGHT GRADIENT METRICS 2018

COPYRIGHT GRADIENT METRICS 2018