Customer Attribute Scoring 

Customer Attribute Scoring 

Customer Attribute Scoring 

Customer Attribute Scoring 

970af46b50aece2e422fdf2ed4ef33df

When to Use It: 

You want to augment your CRM data with additional intelligence about your consumers’ preferences — e.g. what, when, and how they like to buy.

What It Tells You: 

  • A single metric detailing your customers’ preferred categories, brands, or genres
  • Your customers’ preferred seasonality
  • Preferred shopping channels or interaction methods

 

Common Data Sets: 

Transactional and CRM data

Example Statistical Methods: 

Recommendation system algorithms, e.g.

  • Non-negative matrix factorization
  • Collaborative filtering

 

ABOUT

We are marketers and technologists that build robust models to guide managers in their decisions. We believe in sound design, interpretability, and going out and getting the data if you don’t already have it.

ABOUT

We are marketers and technologists that build robust models to guide managers in their decisions. We believe in sound design, interpretability, and going out and getting the data if you don’t already have it.

ABOUT

We are marketers and technologists that build robust models to guide managers in their decisions. We believe in sound design, interpretability, and going out and getting the data if you don’t already have it.

ABOUT

We are marketers and technologists that build robust models to guide managers in their decisions. We believe in sound design, interpretability, and going out and getting the data if you don’t already have it.

ABOUT

We are marketers and technologists that build robust models to guide managers in their decisions. We believe in sound design, interpretability, and going out and getting the data if you don’t already have it.

Join Our Community

Join Our Community

Join Our Community

Join Our Community

COPYRIGHT GRADIENT METRICS 2018

COPYRIGHT GRADIENT METRICS 2018