Brand Tracking

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When to Use It: 

You want to develop a time-series of your brand’s performance.

What It Tells You: 

  • How brand awareness changes over time, or changes in response to marketing spend or events
  • How brand performance metrics (e.g. favorability) change over time and relative to your competitors
  • How usage responds to campaigns

 

Common Data Sets: 

Survey data resulting from a carefully designed survey module.

Example Statistical Methods: 

Time series visualization. Occasionally we use some anomaly detection techniques.

 

ABOUT

We are marketers and technologists that build robust models to guide managers in their decisions. We believe in sound design, interpretability, and going out and getting the data if you don’t already have it.

ABOUT

We are marketers and technologists that build robust models to guide managers in their decisions. We believe in sound design, interpretability, and going out and getting the data if you don’t already have it.

ABOUT

We are marketers and technologists that build robust models to guide managers in their decisions. We believe in sound design, interpretability, and going out and getting the data if you don’t already have it.

ABOUT

We are marketers and technologists that build robust models to guide managers in their decisions. We believe in sound design, interpretability, and going out and getting the data if you don’t already have it.

ABOUT

We are marketers and technologists that build robust models to guide managers in their decisions. We believe in sound design, interpretability, and going out and getting the data if you don’t already have it.

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COPYRIGHT GRADIENT METRICS 2018

COPYRIGHT GRADIENT METRICS 2018