Brand Perceptual Maps

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When to Use It: 

You want to understand where in the purchase funnel you are strongest and weakest relative to your competitors, and which factors are most relevant to customers’ decisions at that point.


What It Tells You: 

  • Your brand’s ranking against competitors at all points in the purchase funnel
  • Brand competencies and personalities that drive decisions at all points in the purchase funnel
  • Your brand’s ranking on these brand competencies and personalities

 

Common Data Sets: 

Survey data resulting from a carefully designed survey module.


Example Statistical Methods: 

We use a hierarchical choice model to analyze the data that results from this type of survey module.

 

USE CASES

USE CASES

USE CASES

USE CASES

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Refreshing A Global Employer’s Value Proposition To Recruits

ABOUT

We are marketers and technologists that build robust models to guide managers in their decisions. We believe in sound design, interpretability, and going out and getting the data if you don’t already have it.

ABOUT

We are marketers and technologists that build robust models to guide managers in their decisions. We believe in sound design, interpretability, and going out and getting the data if you don’t already have it.

ABOUT

We are marketers and technologists that build robust models to guide managers in their decisions. We believe in sound design, interpretability, and going out and getting the data if you don’t already have it.

ABOUT

We are marketers and technologists that build robust models to guide managers in their decisions. We believe in sound design, interpretability, and going out and getting the data if you don’t already have it.

ABOUT

We are marketers and technologists that build robust models to guide managers in their decisions. We believe in sound design, interpretability, and going out and getting the data if you don’t already have it.

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COPYRIGHT GRADIENT METRICS 2018

COPYRIGHT GRADIENT METRICS 2018