Always testing, and learning. A record of our findings, news, and updates.

Always testing, and learning. A record of our findings, news, and updates.

Always testing, and learning. A record of our findings, news and updates.

Always testing, and learning. A record of our findings, news and updates.

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LATEST BLOGS

Segmenting Customer Journeys

Segmentation is the art of understanding your customer-base so that you may better serve them. One thing our clients often want to understand about their customer-base is the customer journey:all the phases and key points of a customer’s lifecycle of interactions with the brand.

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America is On the Move

Wherever I travel, I ask myself if I could live wherever I’ve found myself. Is the food good? How are the parks? Are the people friendly? And most importantly, can I find a job I like and a decent place to live? Now that we are in prime summer vacation season, perhaps other Americans are asking the same question at their holiday destinations.

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Our Principles

One thing all of us at Gradient agreed on was the need to become a principle-driven company. Why is this important? Principles don’t change, even if everything else does. 

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If You See These Words, Bid High

One thing we love to do at Gradient is to push our skills with novel, underutilized datasets. A few weeks ago, we got the bright idea of applying statistical techniques to an unlikely recipient of quantitative techniques: fine arts. Read on to learn more about our proof-of-concept project!

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Unpacking the Election Results Using Bayesian Inference

As anyone whose read this blog recently can surmise, I’m pretty interested in how this election turned out, and have been doing some exploratory research into the makeup of our electorate. Over the past few weeks I’ve taken the analysis a step further and built a sophisticated regression that goes as far as anything I’ve seen to unpack what happened.

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A Different Kind of Political Geography

In the wake of the surprising (to say the least) electoral result I initiated a few projects to try and understand the politics of the country. One thing I wanted to understand was the impact of demographic and underlying situational variables (e.g. health, income, unemployment, etc.) on how people voted. Was the vote about Obamacare? Was it about lost jobs? Was it all education levels? Or was it all racism?

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We are marketers and technologists that build robust models to guide managers in their decisions. We believe in sound design, interpretability, and going out and getting the data if you don’t already have it.

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We are marketers and technologists that build robust models to guide managers in their decisions. We believe in sound design, interpretability, and going out and getting the data if you don’t already have it.

ABOUT

We are marketers and technologists that build robust models to guide managers in their decisions. We believe in sound design, interpretability, and going out and getting the data if you don’t already have it.

ABOUT

We are marketers and technologists that build robust models to guide managers in their decisions. We believe in sound design, interpretability, and going out and getting the data if you don’t already have it.

ABOUT

We are marketers and technologists that build robust models to guide managers in their decisions. We believe in sound design, interpretability, and going out and getting the data if you don’t already have it.

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COPYRIGHT GRADIENT METRICS 2018

COPYRIGHT GRADIENT METRICS 2018